According to KBB's Market Intelligence data, Hyundai customer loyalty has raced past Honda and Toyota, leading Hyundai's Brand Loyalty to the number one spot. Hyundai has been outperforming the other other vehicles and not to mention, the all new Hyundai sonata has become one of the top 10 most researched new vehicles. Since 2009, Hyundai has seen the greatest increase in owner loyalty. This surge lead Hyundai to the top spot for first time history. Hyundai has replaced Toyota in the number one spot, Toyota fell back to the third spot while Honda remained steady in the second spot.
http://mediaroom.kbb.com/kelley-blue-book-hyundai-owner-loyalty-speeds-past-honda-replaces-toyota-take-no-1-spot
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